Most local businesses, from massage therapist to house cleaners to moving guys to accountants to lawyers, etc, can increase their sales and thus their bottom line by taking advantage of the power of Local SEO. If done properly, Local Search Engine Optimization is the most effective way to make more money by leveraging the power of Google and Google Map. At LauraLuong.com, we specialize in Local SEO and get you result in 2-4 months. We don’t offer many other online marketing services, we focus and mastered the art of Local SEO.
What is local SEO?
Local SEO is a highly effective strategy of local online marketing. It allows local businesses to promote their services to local customers at exactly the time consumers are looking for your type of services.
Local Search Engine Optimization takes out the guesswork from traditional local marketing. It’s not like dropping postcards through a mailbox or putting an ad in a local paper which may or may not be seen by anyone.
Top 5 Reasons Why Local SEO Will Crush Your Competition
1. Consumers are switching to the internet to find local businesses
Studies have shown that 64% of local customers use online search engines and directories as their main way to find local businesses. Only about 28% of people use old paper directories as their preferred source of local information. In addition, more and more local customers use mobile phones and mobile ‘apps’ to find best local business while they are walking around.
Another interesting trend, with the growth of mobile and wearable devices, the percentage of online searches performed on mobile devices has increased rapidly, and as you might have guessed, the majority of mobile searches are performed while on the go. With the rise of wearable devices, such as the Apple Watch, users will start using on-the-go searches even more often, with even more direct needs and desires.
Because of that, proximity-based searches will probably start to become even more popular, and local searches will be based on hyper-specific locations, rather than just based on a regional or neighborhood-specific basis. Consequently, wearable devices will drive a much more geographically relevant network of information and eliminate even more barriers between the digital and physical worlds. That could create great opportunities for swift and savvy business owners if they properly take advantage of their web presence.
Local SEO covers both desktop and mobile internet access meaning you never miss out on a potential customer.
2. The number of online searches for local businesses is up 58%
In 2009 the number of ‘local searches’ (i.e. a keyword search that included a location in it, like “SEO San Jose”) grew by 58%. This was more than double the growth in general search volumes, meaning that more and more people are looking for local information and businesses via search engines like Google, Yahoo, and Bing.
Studies have shown that 70% of local consumers trust online business reviews as to determine whether or not they want to try a new restaurant, or dry cleaner, or even doctor! It’s just human nature that we trust our fellow consumers/customers more than the company, which of course will say the best about themselves.
Word of mouth is a major factor in the success of local businesses. Get your trusted customers to review your business online and attract hundreds of new customers.
3. Local Search Engine Optimization is highly targeted & timely
In real estate, location is everything. Well, in search listings, to be on page one is also the goal as it puts your business in front of the consumer who is looking for your respective services or products to buy. –And that is the KEY to Local SEO. Taking advantage of local search engines and online directories to promote your business to local customers at exactly the point when they are looking for your type of service or products to purchase. There’s no better time to connect with a potential customer when they are in the mindset of buying. Besides, it’s a service and help you provide to them!
4. Local SEO has the highest conversion rate of all local advertising channels and good ROI (Return on your investment)!
Local directory marketing has higher conversion rates than other, traditional advertising options – up to 50% conversion on some directories. Why is that so? Because flyers or postcards, for examples, need to be distributed in masses to attract a small portion of customers. Often times, they are targeted by geographic and demographic criteria but the majority of people aren’t even in the market to buy your services or product. The same holds true for newspaper or magazine advertising. Beside the high expense, most readers who are reading the newspaper or magazine, they are not particularly in the mood or in active search of buying. In fact, many ads are not even noticed by readers or consumers. In addition, fewer and fewer people are reading local newspapers or publications. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because consumers are turning to the internet for their local news as well as to find the best local businesses and local deals.
Unlike other advertising (e.g. local papers, leaflets etc…) with local SEO there is little wasted exposure. You reach potential customers when they are actively searching, not when they don’t. This makes local SEO both efficient and cost-effective.
5. Less than 10% of businesses have claimed their Google My Business listings
Most local businesses haven’t got to grips with online marketing yet. That leaves the door open for you to get a head start before your competitors wise-up and it gets more competitive. Strike while the iron is hot.
In addition, many of the best local SEO opportunities are free (for now!)
It’s free to claim your listing in Google maps (called Google my business) and to list your business in hundreds of online business directories. Yes, it does take effort and time to list your business, but if money is tight and time is all you have, then go for it. After all, that’s free promotion for your business, but it may not be free forever. The other option is, pay a pro to do build the directory for you and you focus on serving your customers.
And if you need a 6th reason to grow your business through local online marketing then here’s an ethical reason for choosing local SEO – it’s Green and Eco-friendly! No paper or ink wasted.
The internet is not going anywhere. Contrary, it’s only going to be stronger and more significant in the future. Now is the time for you to take advantage of local search engine optimization and boost your business before your competitors boost theirs.